What could be cuter than Hello Kitty, a popular Japanese cartoon character? They are trying to answer this question at a new exhibition in London.
CUTE takes place at Somerset House. It has collected all sorts of exhibits that evoke emotion.
Among them are Baby Yoda, figures from the Sylvanian Families series, as well as boots with rainbows and cute bears.
And even visitors to the exhibition dress cute.
The exhibition is dedicated to the 50th anniversary of Hello Kitty. The small white kitten was created by Japanese designer Yuko Shimizu for Sanrio brand products.
The character was originally intended for teenage girls. But over the decades he gained worldwide fame.
Hello Kitty has appeared on a variety of products, from tableware to karaoke machines. Today the brand’s value exceeds $80 billion.
That is, cuteness has become big business.
CUTE will be open until April 14th.
